Yu Mei is founded on the pillars of Regenerative Utility, each design begins with a genuine need, that informs a base level of utility, made with regenerative materials from the land.


We take responsibility for every product we contribute to the world, from concept to end-of-life. It is our duty to leave a positive net impact through the use of regenerative materials, exemplary product stewardship and a commitment to reducing our carbon footprint.


We are committed to creating functional systems of utilitarian leather handbags and accessories that are luxurious and understated, making the everyday lives of our customers easier.


Yu Mei is a community-focused brand. Club Yu Mei is a framework to engage with our customers, collaborators and team members. Our Yu Mei Lounges act as venues to host community-focused events—product launches, customer breakfasts, private styling, evening drinks. We aim to inspire our community with our collaborative approach to doing business.

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Deer roaming at Lake Hawea Station, Central Otago, New Zealand.

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Club Yu Mei Gift With Purchase

Until 24 December, we're gifting Club members a Key Fob in Brunette with any purchase of $300 or more. A gift for you, or a gift to give.

To redeem your gift, simply sign up to Club Yu Mei in the menu and add a Key Fob in Brunette to cart. When you spend $300 or more, the cost of the Key Fob will automatically be deducted from your total.

Please see here for terms and conditions.

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Club Yu Mei

Club Yu Mei is a community of like minded, forward thinking individuals. It’s a place to celebrate those who inspire the Yu Mei brand and beyond. From interviews and ideas to events, debates, dinner parties and more, the Club is an inclusive space by real people, for real people. Unlock our cabinet de curiosités and discover the thought-provoking universe of Club Yu Mei.

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